Ad of the month: Australians love Mr Whippy

August 6, 2013 9:19

An ad for Sony’s 4K TV that shows everyday Australians having experiences for the first time has been named ad of the month for July by Mumbrella’s sister title Encore.

The ad was created by Havas Worldwide.

The ad of the month is based on an online survey of 1,000 Australians. In the survey, analysed by research firm The Acid Test, using a representative panel provided by Pure Profile, consumers were asked to choose their favourite ad from a shortlist of 10 ads which have run on TV or online.

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Brooke Hemphill

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