Ad revenue tipped to rise 6.7% in first half of the year
Advertising revenue is forecast to lift by 6.7 per cent in the first half of the year as the market begins to recover from last year’s record downturn, according to the latest upgraded RBS Equities figures.
The predicted rise is in contrast to the 8.5 per cent ad revenue fall media companies experienced in the six months to June last year according to figures compiled by the Commercial Advisory Service of Australia (CEASA).
During that period metropolitan newspapers led the decline with a 20 per cent, while online rose 20 per cent.
RBS Equities analyst, Fraser McLeish said traditional media is expected to increase by 5 per cent during the first half of this year – and with the inclusion of online it is tipped to rise by 6.7 per cent. However, many observers are not expecting figures to reach 2008 levels.
“It’s a higher forecast than previous and is a reflection of improved economic conditions and coming off a very low base,” McLeish said.
Linkedin
Recovery is always good.
User ID not verified.