Ad spend down 2.7% in 2023, but remains above pre-Covid levels: SMI figures

Kalila Welch

February 6, 2024 10:47

The 2023 calendar year saw a slight drop in ad spend in the Australian media agency market, down 2.7% on the record levels seen in 2022, according to the latest Standard Media Index (SMI) figures from Guideline.

Despite the drop in spend, the market still managed to deliver the deliver the second largest total of annual ad spend ever recorded.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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