Ad spend market starts the year down 8.2%, with retail back 27.9%

March 4, 2020 9:33

The ad spend market in Australia was 8.2% back in January as reported by Standard Media Index’s (SMI) latest figures, marking the 16th consecutive month of local decline. Retail was back 27.9%, while auto dropped 10.8% as both categories continue to struggle.

2019 was a tough year for the market, and 2020 is off to an equally difficult start thanks to continuing economic headwinds, the ongoing impacts of the bushfire emergency, and the unravelling effects of coronavirus (COVID-19).

SMI AUNZ managing director Jane Ractliffe said Australia has not fared as well as the US and UK, despite facing some overlapping challenges.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.