Watchdog dismisses complaint suggesting ad for video game Watch Dogs was ‘intimidating’
A similar image to the outdoor poster
The Ad Standards Board has dismissed a complaint against an outdoor ad for controversial Ubisoft video game Watch Dogs which claimed it was “intimidating” and normalised guns.
The poster depicted the game’s character Aiden Pierce standing in the street of Chicago wearing mask and holding a mobile phone in one hand and a gun in the other.
Ubisoft caused controversy in May when it sent journalists a locked safe as a promotion for the game. The stunt resulted in the bomb squad being called to Australia Square and Ninemsn staff evacuated from officesafter a black safe.
