Ad Standards rulings ignored as brands fall short on accountability
Advertisers found to have breached the AANA Code of Ethics on social media platforms such as Youtube, Instagram, and Tiktok are increasingly showing little to no accountability, evident in four recent Ad Standards rulings.
Despite clear breaches, brands are failing to respond or take corrective action, underlining the difficulty of enforcement and lack of responsibility in the digital advertising space.
A Youtube ad from Amazon Prime Video for its new movie “Sinners” breached Section 2.5 (Language) of the Code of Ethics, for “strong and obscene language”. The Community Panel noted that the advertisement included the words “fuck” and “fucked”. While they were censored in the accompanying captions, they were clear in the audio.
