Ad uses sex attack to promote iPhone app

I love this app! We need to be using technology in clever ways to combat crime and give a voice to victims. It’s just a shame the add went a tad too far. This app could be used to combat violence but this very violence was used in order to sell the app. What does it say about our society that I may not have heard about this powerful tool without the controversy surrounding it.

Over the line, I am afraid

The ad is quite effective actually. It shows a dramatisation of events how the app can be used.

I’m not sure in the heat of a moment it’ll be used. Good luck with it tho. The concept is great.

An grossly unnecessary approach to a marginal user need.

“perfectly timed”? What a DOUCHE!

If it’s a line you haven’t been forced to cross you may think it’s excessive… but it probably looks useful to those who need to defend against prejudice and mendacity. Kim Armstrong’s point of view is sound.

I know cyclists who have used digital cameras to get footage of car drivers cutting them off, abusing them etc. This was not accepted as evidence in court. Would the vids in this ad be different?

so so badly shot

Did you say they are a creative agency?

You might get raped, but at least now you can film it – does it have a ‘submit to police’ and ‘share to facebook’ button?

Also typo – on his quote you have ‘ instead of piece.

“The ad promotes an app which allows a user of an iPhone to start capturing video and audio at the press of a button.”

…

What’s next on this company’s design agenda, a paid app for making a phone call?

I have had this app for two weeks and i haven’t been raped yet. Im asking for my money back.