Ad watchdog hears first complaint under new wagering rules

August 24, 2016 11:39

The Advertising Standards Board has heard its first complaint under new rules governing wagering ads but has dismissed concerns that betting company William Hill asserts punters they can’t lose in its ads.

The Australian Association of National Advertisers brought in the new rules earlier this year aimed at making sure wagering companies were not making their ads appealing to children, with the ASB charged with handling complaints.

The complainant said the ad for William Hill, promoting a refund of bets if a horse finished second, was promoting the idea punter that punters could not lose.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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