Ad watchdog says putting a sticker over the word ‘fucking’ is still inappropriate
The Cotton On Group has had one of its Typo poster ads banned by the ad watchdog for putting a sticker over the “uc” in “fucking” as it is still considered inappropriate and strong language.
The ad, which was displayed in the window of some Typo stores, said “The Huge Fucking Sale” and had a sticker plastered in front of the “uk”.
The ad which was banned by the ad watchdog
One of the complaints said: “I am offended by the inference of coarse language in the poster in full view in shop window. This is not appropriate.”
Another complaint said the ad would be seen by children passing the window and the language used was “wrong”.
Cotton On responded to the complaints arguing “no actual profanity or swear word” is shown in the ad.
The brand said its target audience was those aged between 18 and 35 and the ad was intended to reflect the brand’s “humour”.
The Ad Standards Board said the ad was displayed in the front windows of stores and would be seen by children.
Upholding the complaint, the Board concluded the ad used strong and inappropriate language is not appropriate for a broad audience which would include children.
The Cotton On Group said the ad has since been “removed and destroyed”.
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