Ad Wrap: ‘Follow the magic’ of ANZ Apple Pay; Jeep celebrates 75 years; Virgin Mobile recruits ‘how to’ dad

Mumbrella looks over some of the latest campaigns to hit our screens.

ANZ is promoting its Apple Pay function with a spot featuring an excited customer who insists on paying for a carton of eggs individually to follow “the magic” of Apple Pay. TBWA Melbourne is ANZ’s creative agency of record.

Vodafone is spruiking its MyMix plans offer with a spot that shows a hairdresser giving three customers identical perms. Cummins & Partners is Vodafone’s creative agency of record.

Jeep is celebrating its 75 years with a spot breaking apart its tagline ‘Don’t Hold Back’ with a voiceover explaining why ‘don’t’ is one of the first words people learn. Cummins & Partners is Jeep’s creative agency of record.

Virgin Mobile has recruited YouTuber ‘how to dad’, a Kiwi father who creates ‘how to’ parenting videos, to explain how dads can save on data. Eleven is Virgin’s PR agency of record.

Aldi is continuing with its Stop and Smell the Savings campaign with spots in which a loaf of bread tells a customer he “can’t handle these slices” before telling him what he needs to buy to take it home. BMF is Aldi’s creative agency of record.


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