Ad Wrap: ‘Follow the magic’ of ANZ Apple Pay; Jeep celebrates 75 years; Virgin Mobile recruits ‘how to’ dad
Mumbrella looks over some of the latest campaigns to hit our screens.
ANZ is promoting its Apple Pay function with a spot featuring an excited customer who insists on paying for a carton of eggs individually to follow “the magic” of Apple Pay. TBWA Melbourne is ANZ’s creative agency of record.
https://www.youtube.com/watch?v=NdF96wgZOvo
Vodafone is spruiking its MyMix plans offer with a spot that shows a hairdresser giving three customers identical perms. Cummins & Partners is Vodafone’s creative agency of record.
https://www.youtube.com/watch?v=-uhf_JbyLRU
Jeep is celebrating its 75 years with a spot breaking apart its tagline ‘Don’t Hold Back’ with a voiceover explaining why ‘don’t’ is one of the first words people learn. Cummins & Partners is Jeep’s creative agency of record.
Virgin Mobile has recruited YouTuber ‘how to dad’, a Kiwi father who creates ‘how to’ parenting videos, to explain how dads can save on data. Eleven is Virgin’s PR agency of record.
https://www.youtube.com/watch?v=Tt0JfG3sqhU
Aldi is continuing with its Stop and Smell the Savings campaign with spots in which a loaf of bread tells a customer he “can’t handle these slices” before telling him what he needs to buy to take it home. BMF is Aldi’s creative agency of record.
https://www.youtube.com/watch?v=geDYgieuFUE
https://www.youtube.com/watch?v=kKTx4NNE5o8
https://www.youtube.com/watch?v=DmARNM-kh1U
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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ANZ must be stealing so much business from the other big banks with Apple Pay exclusivity!
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