Ad Wrap: Up&Go channels Braveheart; Vic Gov tells people not to drink and dip; Vodafone and DreamLab; VicPlates loves animals
Mumbrella wraps up some of the latest campaigns to hit our screens.
It’s a “good morning for a battle” in Sanitarium’s new ad for breakfast drink Up&Go which channels Braveheart with a very Australian-sounding Highland warrior.
The ad shows the warrior with an ‘energy bar’ above his head which, when questioned by one of his comrades, he describes as “a visual representation of my slow release energy”.
https://www.youtube.com/watch?v=xRTDLoRBhss
Better late than never, as the Victorian Government brings its ‘Don’t let your mates drink and drown’ campaign to TV screens.
The ad shows a group of ‘blokes’ on a camping trip when one of them – clutching a can of grog – decides he’s going for a swim.
When he says this the others start calling dibs on his possessions before telling him he’s likely to drown because he’s been drinking.
https://www.youtube.com/watch?v=E-gMR-QhRaE
Kerry Washington, Taraji P. Henson and Mary J. Blige again star in the lasted Apple Music ad to hit our screens.
This time the trio talk about the way certain songs make them feel, using Adele’s ‘Someone Like You’ as a jumping off point, and using Siri to play tracks from the Apple Music system, obviously.
https://youtu.be/oGtpVTaRvYA
There are some very attractive visual effects in this new ad from Anchor Dairy which features an elaborate milk fountain.
The ad finishes with the line ‘Beautiful Milk’.
Compare The Market’s latest spot sees meerkats Aleksandr and Sergei move in as the company’s new boss, only to be confused by human Tom’s business update on the price of health insurance rising. VCCP Australia is Compare the Market’s creative agency of record.
https://www.youtube.com/watch?v=SJol0vExjis
Vodafone is pushing its partnership with The DreamLab App, which which uses the processing power of an idle phone to speed up cancer research, in an ad which sees people identifying the person they’re hoping to help with the cancer research. Cummins & Partners is Vodafone’s creative agency of record.
https://www.youtube.com/watch?v=pfL50WMqsZA
VPlates’ new spot uses a bunch of weird animated animals to spruik its black and white ‘I love’ plates, which sees a road tripping panda, dalmatian and zebra driving a car with the plates ‘I Love My Car’ surprised by a passing sheep with the plate ‘I Love Ewe’.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Cummins & Partners had nothing to do with the DreamLab spots.
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Without wanting to appear rude, the up&go ad explains why digital is growing.
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