Ad wrap: Woolworths’ Olympic spot; Kmart gets chilly; Ford for families, Compare the Market
Mumbrella looks over some of the latest campaigns to hit our screens.
Woolworths has kicked off its Olympics sponsorship campaign with a 15-second spot featuring Australian hurdler Michelle Jenneke hurdling over a trolley.
https://www.youtube.com/watch?v=TE8GLCNHPEY
Kmart is promoting its new winter range with a new spot featuring people dancing in hoodies. BWM Dentsu is Kmart’s creative agency of record.
https://www.youtube.com/watch?v=4SyreFyItZc
Ford is pushing its Kuga as the “kid ready” car and sees families in the car tackling family traffic needs from every stage including the trip to the hospital and sport trips. BlueHive is Ford’s creative agency of record.
https://www.youtube.com/watch?v=AuHkIbCFOvQ
Compare the Market is continuing to feature humans in its ads, with this spot reminding consumers of the coming price hike for health insurance premiums. It finishes with a shot of Sergei asleep at his desk. VCCP is Compare the Market’s creative agency of record.
https://www.youtube.com/watch?v=sJ7VyD5lffw
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Woolworths – First idea guys? Or the only concept they’d buy.
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That woolies ad is garbage.
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I am outraged at the fact that Woolies ad was clearly designed to blandly offend nobody.
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