Adam Ferrier talks marketing science and MSIX

Mumbrella has held a video hangout with consumer psychologist Adam Ferrier to discuss the science of behaviour change.

The chat with Mumbrella’s Tim Burrowes covered the program of the upcoming MSIX – the Marketing Science Ideas Xchange conference of which Ferrier is the curator.

The conference is being organised in association with Mumbrella and is to be held on July 30 and 31.

Ferrier is the cheif strategy officer of Cummins & Partners.

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