Adam Ferrier and Sean Cummins to present their agency vision at SAGE
Ferrier
Cummins
Adland’s biggest showman and media’s best known strategist will publicly share their vision for their new partnership for the first time at this month’s SAGE event.
Sean Cummins and Adam Ferrier will appear at the SAGE – Secrets of Agency Excellence – event in Melbourne on Nov ember 20 and in Sydney on November 21.
The duo will present their vision for the future of agencies and explain why they are putting media and creative back together in a single offering two decades after the two disciplines split.
Ferrier took the role of chief strategy officer and partner in full-service creative and media agency CumminsRoss after exiting Naked Communications, which he co-founded in Australia, in early October.
He and Cummins will be interviewed about their plans for the agency by Camille Alarcon, publisher of Mumbrella’s sister marketing intelligence tool The Source.
Cummins started the agency with seven partners in Melbourne in 2011, and boasts clients including Jeep, Nike, Dairy Australia and Tennis Australia, and the pair are two of the most high-profile and pioneering figures in Australian advertising, picking up a string of awards across their careers.
Adam Ferrier is one of the most recognisable faces in advertising as a prolific commentator in the trade press and a regular panelist on ABC’s Gruen series. Trained as a consumer psychologist he switched to advertising and had a stint at Saatchi & Saatchi before founding Naked Communications APAC. In 2012 he has won the Grand Prix at the ADMA Awards and the WARC Prize for Innovation in 2013.
Sean Cummins co-founded CumminsRoss two years after selling his first startup, CumminsNitro (now Sapient) which he ran for 12 years. In that time it won Agency of the Year seven times, and created the highly-awarded ‘Best Job in the World’ campaign for Tourism Queensland. Since it started in 2011 CumminsRoss has picked up clients including Chrysler Jeep, Asahi and Fonterra, and last year won B&T’s Victorian Agency of the Year gong
SAGE will see a series of presentations and discussions on many of the key aspects required for an agency – and its staff – to succeed. Panelists and speakers have already been revealed for how to develop an agency culture and retain and develop talent, account management, how to keep clients happy, how to put strategy at the heart of your agency, how to build your business, how to collaborate and innovate, how to publicise your agency and how to find your creative spark.
SAGE is designed to offer tips and insights for people working in agency management or business roles, or those aspiring to do so. Panellists will offer useful advice applicable to those working in big agencies or smaller independents. It will also be helpful for people working client-side involved in managing agency relationships.
In addition, the events will see the publication of the findings of The Agency Review – a book written by Mumbrella’s journalists offering an authoritative assessment of every one of Australia’s 50 largest and emerging media and creative agencies, along with a survey of the views of Mumbrella’s readership and a panel of experts.
SAGE is priced at just $495 per head. The price also includes a copy of The Agency Review 2013/14, usually priced at $125.
These guys alone (as in together) would be worth the price of admission
Nice one Mumbrella!
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