Adconion appoints Anthony Mogensen
Anthony Mogensen has joined online advertising network Adconion as its national sales director.
The announcement:
October 7, 2010- Adconion, Australia’s largest independent audience network, today announced the appointment of Anthony Mogensen as National Sales Director.
Mogensen will be tasked with managing the national sales teams in Sydney, Melbourne and Brisbane. Based in Sydney, Mogensen reports into Peter Davies, Commercial Director of Adconion.
This is the first time the leading network has looked outside the digital media sphere to recruit a senior member of staff; Mogensen has over 10 years of experience in Outdoor Advertising, most notably in the role as national Sales Manager for Eye Drive ANZ, part of Eye corp, where he managed a team of 14 and was responsible for the strategic and tactical direction of the outdoor, roadside business.
Adconion has become a prominent brand advertising solution for advertisers due to the huge growth and investment in video this year creating the need to attract senior leaders with extensive media, sales and leadership experience outside of Digital media
With the sales team having experienced an explosive growth, doubling to 25 in under 2 years, emphasis is on investing in the right talent and media thought-leaders to ensure continued strategic vision and growth.
According to Mogensen: “I am thrilled to get my teeth into Digital Media. Making a move from Outdoor is definitely a change of scenery for me but what made this move exciting was that Adconion is considered a leading Audience Network in its field. Its range of products, appeal to large brands, unparalleled reach and targeting capabilities coupled with a dynamic and talented team made this an obvious move for me”.
Peter Davies, Commercial Director Adconion said: “Anthony will be a great asset to the team, with his extensive media experience and award winning management skills, he’ll bring a fresh perspective and a broader brand and sponsorship knowledge to the team and we are excited to have him on board”.
Source: Adconion press release
