Adelaide radio ratings: Afternoons and mornings drag Mix 102.3 down, but it maintains first position
The dominance of ARN’s Mix 102.3 in the Adelaide radio market took a hit in the third ratings survey, with a 0.9 point drop to 14.8%.
Driving the decline was Michelle Murphy’s 9am to 3pm slot which recorded a 1.9 point fall to 15.3% in the morning timeslot and a 3.6 point drop to 16.3% in the afternoons, although the show remains the station’s, and the city’s, strongest performing radio show.
Despite a 3.6 point fall in afternoons, Mix 102.3’s Michelle Murphy still hosts Adelaide’s highest rating radio show
Mark ‘Soda’ Soderstrom and Jodie Oddy’s breakfast show recorded a 0.4 point fall to 14.3%, while the Will & Woody drive show had a 1.0 point drop to 13.1%, compounding last survey’s 1.1 percentage point drop.
Adelaide radio ratings survey 3 2018. Total audience share. Source: GfK
Mix 102.3 was not the only commercial station taking a hit in the Adelaide market this survey with Cruise1232 also falling 0.9 points to 8.4%, Hit 107.4 declining 0.4 points to 8.0% and FIVEaa recording a 0.1 point drop to 10.4%. Picking up the commercials’ losses were ABC Adelaide and Radio National which gained 0.7 and 0.6 points to 11.4% and 3.3% respectively.
Adelaide radio ratings survey 3 2018. Source: GfK (click to enlarge)
FIVEaa’s David Pemberthy clawed back some of last survey’s 1.6 point drop with at 0.4 rise to 12.6%, however the gap against the competing ABC breakfast show grew with Ali Clarke picking up 1.9 points to win the timeslot with a 15.6% share.
In the drive segment, Will & Woody’s 1.0 point fall conceded the lead to Nova 91.9’s Kate, Tim and Marty which gained 0.6 to 13.6%. Overall, Nova and Triple M performed among the best of Adelaide’s commercial stations, staying static on 9.8% and 10.9% shares.
