Adelaide radio ratings: Mix 102.3 clings on to market lead despite drop

Like the survey before it for Adelaide, DMG’s 5AA suffered the biggest fall in listeners between Monday to Sunday in latest round of ratings from Nielsen.

The station slipped by 2.2 percentage points – and plunged by 6.3 percentage points at drive time – but holds on to its second spot in the market.

A bigger faller in the weekday segment was Mix 102.3, which dropped from 15.9% to 13.6% share of Monday to Friday listeners.

Its worst performing time slots were between 9am and 4pm, down an ugly 5.3 percentage points between noon and 4pm. But the ARN station remains the market leader.

In the battle for third place, SAFM moved passed ABC891 to claim 11.1% market share.

NOVA91.9 was the biggest faller at breakfast, down 2.5 percentage points to 6.7% share.

Depressingly for advertisers, the survey’s clear winner was ABC’s Triple J, which grew its audience from 5.6% to 8.3% – spiking at drive time with a jump of 4.3 percentage points.


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