Adelaide radio ratings: Mix 102.3 finishes year with slight lead over Nova 91.9

Australian Radio Network’s Mix102.3 maintained its position as Adelaide’s most popular radio station in the final GfK ratings for 2017, however rivals Nova91.9 continued to narrow the gap.

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark 'Soda' Soderstrom

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark ‘Soda’ Soderstrom

Mix reversed three months of decline with a rise of 0.5 points, to 12.3%, however Nova managed a gain of 0.8 point to 12.0% of the total audience. FIVEaa on the AM band also recorded a 0.8 percentage point increase to finish third in total audience share with 11.7%. The biggest gain for the survey was Cruise1323 which jumped 1.5 to finish fourth with 9.4%.

The biggest falls of the survey were recorded by ABC Adelaide with a slump of 1.7 points to 8.7% of the total audience and 5MMM which shed 0.7 to 9.3%.

Adelaide radio ratings survey 8 2017. Source: GfK | Click to enlarge

The ABC’s falls were across all timeslots with a 2.0 point fall in the breakfast slot to a 12.6% share, which saw the station lose its lead to AM rival FIVEaa which jumped 2.3 points for 14.9% of the audience to win the timeslot.

Of the FM stations, Mix102.3’s Jodie and Soda were the most popular breakfast show with 11.8%, a fall of 0.4 points, which beat 5MMM’s Roo and Ditts who also suffered a 0.3 decline to 10.7%. Nova’s Lewis and Lowe with Hayley Pearson picked up 0.3 to 10.2%.

radio ratings survey 8 2017. Total audience share. Source GfK

In the drive slot, Nova’s Kate Richie, Tim Blackwell and Marty Sheargold picked up 2.1 points to take 15.3% of the audience, with Mix102.3 also picking up 1.6 points to finish with a 12.8% share despite Hughesy and Kate finishing two weeks before the survey ended.

The AM drive shows also saw big shifts with ABC Adelaide falling 1.2 points to 6.0% and  FIVEaa losing 1.4 points to 10.1%. Cruise1323 however picked up 1.2 points to 7.2% of the audience.


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