Adelaide radio ratings: Mix on top but 5AA takes breakfast

Tim Burrowes

April 9, 2013 12:03

Adelaide ratings share Monday to Sunday | Source: Nielsen

ARN’s Mix 102.3 saw a fall in its audience share, but remained at the top of the Adelaide market according to the latest survey results published by Nielsen today.

The station saw its Monday to Sunday share drop from 16.8 per cent to 14.8 per cent, and its weekday share fall from 17.2 per cent to 15.2 per cent.

Meanwhile, the biggest jump came for Southern Cross Austereo’s Triple M, which rose from 8.5 per cent to 9.6 per cent of Monday to Sunday listening and from 9 per cent to 10.5 per cent of Monday to Friday listening.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

radio ratings

3 COMMENTS

Russell 9 Apr 13

“In the commercial breakfast battle, 5AA’s breakfast team of Jane Reilly and Keith Conlon, who linked up at the start of the year, delivered an early victory for the DMG-owned network. Despite their share falling from 15.2 per cent to 14.2 per cent, they moved to number one after Mix’s Jodie, Mark & Snowy fell from 15.5 per cent to 13.8 per cent.”

According to your published stats, ABC 891 was first with 14.8, more than 5AA’s 14.2. Silly numbers.

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mumbrella 9 Apr 13

Hi Russell,

Check out the third word of the paragraph you just quoted. The ABC is not in the comercial battle.

Cheers,

Tim – Mumbrella

bill hecker 23 Apr 13

tim you are correct
but its hollow
the abc is cutting 5aa’s grass

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