Adelaide radio ratings: Mix 102.3 holds top spot overall as Jodie Oddy departs

Australian Radio Network’s Mix 102.3 managed to hold a slim lead at the top of the Adelaide radio ratings, with GfK survey eight leaving the station as #1 overall despite falling 1.7 percentage points to an 11.7% share.

The station, which is losing breakfast co-host Jodie Oddy after 13 years, also lost share in that slot, but remains the #1 FM breakfast show in a two-way tie with Triple M Adelaide on 10.6%.

Jodie and Soda fell -1.9 points in a disappointing final book, with Triple M’s Roo and Dits gaining 1.1 points to meet them. ARN is yet to announce a replacement breakfast show for Mix 102.3 next year.

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark 'Soda' Soderstrom

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark ‘Soda’ Soderstrom

Neither Mix nor Triple M were able to hold a candle to ABC’s Ali Clark who increased her lead at the top of the overall breakfast ratings, steaming further ahead of the pack with 1.1 points to hit a 15.9% share of listening.

FIVEaa’s David and Will sit in second overall with 12.2%, despite losing 1.6 points. Nova’s Ben and Liam, who topped the FM stakes earlier this year, end the year in fifth overall with a respectable 9.7%.

The Battle for Breakfast in Adelaide [Click to enlarge]

Nova Entertainment’s FIVEaa finished survey eight on level terms with stablemates Nova 91.9 on a 9.8% share of listening among People 10+, as both stations dropped listening.

Meanwhile, Triple M Adelaide and SAFM both gained share to finish with 9.6% and 9.3% respectively.

Adelaide radio ratings for Survey 7 2020 [Click to enlarge]

Survey eight is the third survey to be released since the COVID-enforced break, which saw several surveys skipped during 2020. The latest survey covered the period from Sunday, 20 September to Saturday, 28 November.


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