Adelaide radio ratings: MIX102.3 takes overall lead, passing FIVEaa

Australian Radio Network’s MIX102.3 regained its lead over FIVEaa in the latest GfK survey of the Adelaide radio market.

A steady gain by the MIX102.3 breakfast team of Jodie Oddy and Mark ‘Soda’ Soderstrom while FIVEaa faded by 1.6 percentage points in the 5:30am to 9am timeslot gave the FM station the edge over its AM competitor.

Across the rest of the FM band, HIT107 had the greatest gain of 1.1 percentage points, again buoyed by a strong gain of 2.3 points by the breakfast team of Amos, Cat and Angus.

Cat, Amos & Angus, breakfast presenters at HIT107FM Adelaide

Nova91.9 steadied after the previous survey’s 0.9 point fall across all listeners aged over 10 years with a 0.1 decline for this period. CRUISE1323 was the greatest drop overall with a 1.6 point decline.

Adelaide radio ratings survey 4 2017. Total audience share. Source: GfK

In the breakfast slot, both leaders saw drops in their audience share with ABC Adelaide’s David Bevan falling 0.5 points to 14.7 while FIVEaa’s David Penberthy and Will Goodings declined 1.6 points to 13.0 with the stations conceding listeners to HIT107 and 5MMM.

At the other end of the day,  Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold reversed the last survey’s decline picking up 0.6 points to finish with 12.7% of the audience. Mix102.3’s Dave Hughes and Kate Langbroek closed the gap however picking up 1.2 points to finish with 12%.

On the AM band again both FIVEaa and ABC Adelaide suffered drops in the drive timeslot with declines of 0.8 and 0.5 points respectively to 10.7% and 7.2%.

Adelaide radio ratings survey 4 2017. Mon-Fri and breakfast audience share. Source: GfK


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