Adelaide radio ratings: Nova 91.9 breakfast remains steady following Dylan Lewis’ resignation announcement
After Dylan Lewis’ announcement he would be leaving Nova 91.9 at the end of the year, the breakfast show has dropped 0.1 percentage points to finish fourth in the slot for GfK radio survey six. Lewis’ resignation from the Dylan and Hayley show was revealed on 4 September, with the survey period running from 14 July to 21 September.
The winner in the critical breakfast slot was ABC Adelaide though, with 13.5% share, just a 0.1 percentage point increase for host Ali Clarke, but enough to edge ahead of Five AA, which dropped 1.7 percentage points to 12.1%.
The Dylan & Hayley show will stay on air until the end of the year
Mix 102.3’s Jodie Oddy and Mark ‘Soda’ Soderstrom were third for breakfast on 11.9% (up 0.3 percentage points), the last full survey for Oddy before her maternity leave commenced this week. Mix remained dominant overall in the people 10+ demographic, finishing with a share of 12.3%, enough to stay ahead of the pack despite a fall of one percentage point. The win is the 27th consecutive victory for the station in the Adelaide market, and once again puts it ahead of Nova (11.3%), ABC Adelaide (10.2%) and Five AA and Triple M (both 10%) overall.
Adelaide radio ratings survey 6 2019. Total audience share. Source: GfK (Click to enlarge)
Southern Cross Austereo’s (SCA) Hit 107 saw the biggest growth overall, jumping 1.5 percentage points to secure a 9.4% share, while Mix and Five AA slid the furthest, both dropping one percentage point. The slide sent Five AA from second position last survey to tied fourth with Triple M.
In the drive slot, from 4pm to 7pm, Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold retained their lead with 14.7% share (a 0.9 percentage point increase). The result widened the gap between Nova and Mix’s Will McMahon and Woody Whitelaw, who slid 1.9 percentage points (the biggest drop in the slot) to 11.2% share, remaining in second place.
Adelaide radio ratings survey 6 2019. Source: GfK (Click to enlarge)
Close behind was Hit 107 thanks to a massive 2.3 percentage point jump, with duos Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek counteracting drops in previous surveys to pull a 10.8% share in drive-time. Ed Kavalee is currently filling in for Langbroek. The hosts finished second in survey three, tied third in survey four and dropped again to fifth position last survey. The 2.3 percentage point boost was enough to secure third position this survey, just ahead of Five AA on 10.5% (a 0.4 percentage point decline).
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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