Nova narrowed the gap with FM rival Mix102.3 in the first GfK radio survey for 2019, picking up 1.0 points to finish with 11.2% share in the people 10+ demographic.
Mix’s 13.3% share was up 0.4 from 2018’s final survey, with 2019’s first survey period running between January 20 and March 2.
The two stations easily beat out once-dominant AM station FIVEaa, which continued 2018’s slide, falling 0.6 points to 9.3%. The drop put it behind HIT107, which picked up 0.2 points to finish the survey with 9.6% of the audience.
Melbourne radio ratings survey 1 2019. Total audience share. Source: GfK
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Mix’s strength across the day saw its breakfast show featuring Jodie and Soda pick up 0.5 points to tie with ABC Adelaide with 13.3% of the audience. ABC Adelaide dropped 1.1 points in the slot.
FIVEaa’s David Penberthy and Will Goodings saw a further slump in the slot, declining 1.0% to 12.4% while Hit107’s new breakfast lineup of Rebecca Morse and Andrew Costello picked up 1.9 points to take 9.7% of the audience, slightly behind Nova’s 9.9%
At the other end of the day, 5MMM was the big winner with the Jars & Louie and Kennedy Molloy drive time combination picking up 2.5 points to finish with 9.7% of the audience.
Adelaide radio ratings survey 1 2019 Source: GfK [Click to enlarge]
It also sat behind Mix102.3, which picked up 0.5 points to a share of 12.6%. Hit107 reversed last survey’s improvement to take a 9.3% share, down 0.4 points.