Adelaide radio ratings: Strong showing by FIVEaa sees AM dominate breakfast
A strong showing for AM radio in Adelaide sees FIVEaa take second spot in July’s radio ratings for Adelaide, with a big 1.5 percentage point gain to a 12.3% share.
Mix 102.3 continued recent strong showings to hold on to top spot, with a 0.2 percentage point gain to hold steady at a 13.2% share. Elsewhere in FM, gains in recent months from Nova and Triple M were largely cancelled out, Nova dropping 1.1 percentage points to a 10.4% share, and Triple M down to a 9.2% share.
Nova came in fourth at 10.4%, just behind Cruise 1323 in third, which saw a slight drop to 10.6%. ABC Adelaide rounded off the top five with a steady 9.8% share, a small 0.2 percentage point drop.
Adelaide Radio Ratings – Survey 4 2021 [click to enlarge]
Southern Cross Austereo’s SAFM saw a much needed boost after a poor last book, rising to a 7.9% share.
AM led the way in the breakfast slot despite no major lockdowns, with FIVAaa’s David Penberthy and Will Goodings’ show making a significant jump of 1.7 percentage points to hot 15.5%. This usurps ABC’s Ali Clarke’s run at the top of the breakfast pile, after her show experienced a drop from 14.4% to a 12.4% share.
Mix’s Erin and Soda maintained their lead at the top of the FM breakfast standings, despite a small drop to an 11.8% share, the newly created pairing now in the swing of things. Rivals on Nova, Ben and Liam were stagnant on 10.3% and Roo and Ditt’s Triple M show saw a slight return to the mean after last month’s big gain, dropping back to a 10.5% share.
Mix’s Erin and Soda
In the drive slot, Nova’s national team of Kate, Tim and Joel continued to hold a strong lead, despite a one percentage point drop to 14.8%. Mix’s Will and Woody stopped the rot after last month’s big drop, holding on to a strong second place at 13.8%.
FIVEaa’s combination of Rowey’s Sports Show and Sportsday SA saw the channel gain two points, to lead the drive slot in AM. Cruise and Triple M were the big losers for drive, seeing 1.6 and 1.5 percentage point drops respectively.
The Hit Network’s Carrie & Tommy saw a recovery after the last poor book, rising 1.4 percentage points to a 9.1% share, Jules Schiller’s drive show on ABC Adelaide also rising 1.7 percentage points to an 8.0% share.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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