AdFlow, AOSCo, Think Outdoor and TOM join the OMA

The Outdoor Media Association (OMA) has announced four new members, taking membership of the industry body to 31 members in total.

AdFlow Mobile Advertising, Australian Outdoor Sign Company (AOSCo), Think Outdoor, and Total Outdoor Media (TOM) have each joined the OMA, with AOSCo and Think Outdoor also signing on for the MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system.

Welcoming the new members, OMA CEO Charmaine Moldrich said the association is pleased to expand as it continues to build the next phase of MOVE 2.0.

“The OMA is pleased to welcome our new members. We have a very clear and innovative program for 2021, which includes updating MOVE with a digital factor in the short term, while building MOVE 2.0, our new digital and national audience measurement system, that we intend to launch in 2023,” she said.

“Having new members join is an acknowledgment of the value the OMA and MOVE offers its members.”

Logos for the OMA’s four new members

AdFlow is Australia’s leading taxi media company, with its placements reaching from capital cities to regional centres.

GM Luke O’Connor said joining the OMA was the start of a big year for the company. “AdFlow provides a fantastic platform in metropolitan and regional centres across Australia,” he said.

“Joining the OMA is one of our first steps in a big year of carefully planned transformation and development for our business. OMA membership is a natural fit for AdFlow and we are excited to be part of an industry-leading cohort that will drive OOH forward.”

Brisbane-based AOSCo primarily trades in its large digital signs in high-traffic locations.

GM Nick Karaloukas said: “In 2021, we join the OMA and MOVE with a great sense of anticipation for an exciting year ahead. We look forward to bringing the knowledge and benefits gained from being part of a national association to our clients in Queensland.”

Meanwhile Think Outdoor is based in Surfers Paradise, with a network of large format digital and static signs, plus several small-format signs across the Gold Coast.

Managing director Allan Cunningham said: “We are excited to join the industry body at this exciting time in Outdoor.

“It is a sign of the growth and maturity of Think Outdoor, that we will be able to offer MOVE audience measurement data and be part of the many industry initiatives alongside our colleagues in Queensland.”

Victorian-based TOM’s assets including premium large format billboards in both regional Victoria and metro Melbourne, including several major highways and high-density gateways into Melbourne.

MD Ged Hart said: “TOM’s reach across Victoria is growing, and joining the OMA signifies we are ready to extend our influence even further as a leader in Victoria’s regional OOH market, with a premium alternative of fresh Digital and Classic large format displays for advertisers.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.