Adgile Media expands internationally

TV analytics company Adgile Media has expanded into markets including the UK, Ireland, Singapore and South Africa. Further expansion into Indonesia and Thailand is set to be completed by the end of the year.

The announcement:

Real time TV analytics and effectiveness business, Adgile Media, today confirmed its expansion into key international markets proceeds at a rapid pace and this will continue through 2020.

Adgile Media are now fully established with completed installation of its full stack technology and are collecting 1st party TV data in the United Kingdom, Ireland, Singapore and South Africa in addition its commercial offerings are already established in Australia and New Zealand. The aggressive roll-out continues with the execution of Indonesia and Thailand installation before the end of this year.

Shaun Lohman, Adgile Media’s Chief Innovation Officer added, “The reason Adgile has been able to scale so rapidly, and one of the key advantages we have over our competitors in this space, is that our proprietary Intelligent Content Recognition (ICR) technology is stand-alone and this gives us complete independence.”

“Our ICR technology literally “watches” every broadcast or stream 24/7 and it utilises machine learning to automate the identification and cataloguing of all brand content in real time, be it commercials or in-programme exposures. This is done at the very granular level – we understand and recognise specific brand, product, offer and price including any regional variations or differing time lengths. It also allows for complete coverage in any market.”

“Our competitors use some form of Automated Content Recognition (ACR) technology and this invariably requires support from 3rd parties and access to reference libraries.”

“Adgile’s ICR technology is significantly different than ACR in that we collect and own our 1st party data. We need no support from any 3rd party to drive forward with new market entry – this makes our tech very scalable. The AI understands visual components and composition, rather than matching limited fingerprints against a reference catalogue or database. Whilst we have always known ICR technology is inherently scalable, our initial overseas installations have surprised us with its capacity to adapt to cultural, language, and market nuances,” said Lohman.

“We laid out a very strategic and aggressive twelve-month international expansion blueprint,” commented Craig Service, Adgile Media’s Chief Revenue Officer, “Global demand for real-time, granular, holistic TV data is real and continues grow. It is this appetite for our 1st party data that will drive the extension of our footprint in 2020; we have solid runway and advanced discussions with strategic partners which will support several other new markets which we will announce in due course.”

Source: Adgile Media press release


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