Adhesive founder launches new creative comms agency

September 26, 2024 9:41

The founder of comms agency Adhesive, Mike Maurice, has announced his latest venture – a new creative comms agency specialising in the “intersection of brand and status”.

Teaming up with former Adhesive colleague Mia Hardman, the new agency – gum – is described as the “antidote to a flattening culture” in that it puts a spin on traditional comms disciplines including PR, events, influencer, content, and digital.

Maurice will continue his position as managing director at Adhesive, and assumes the position of director and co-founder at gum. Meanwhile Hardman takes on the managing director and co-founder title at the new agency.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.