Adhesive PR wins KitchenAid account

KitchenAid has appointed Adhesive PR to its PR account for Australia and New Zealand.

The appointment will see the agency focus on KitchenAid’s consumer technology and home appliance category.

The agency has already created a campaign for two of KitchenAid’s products, the Artisan Mini Mixer and Pro Line Series Blender.

Richard Babekuhl, marketing director at KitchenAid, said in a statement: “We realised that traditional PR alone no longer guarantees conversation and brand loyalty, especially with a millennial audience. The ongoing creativity and dedication from the Adhesive PR team to utilise all facets of the communications landscape is what achieved these amazing results for KitchenAid, seeing a dramatic rise in halo brand awareness ahead of the key Christmas period.”

Adhesive PR’s clients include: Singapore Tourism Board, Spotify, Sony Australia, Dyson, Allianz Worldwide Partners and Stayz.