Adland Bail Out event raises $140,000

Adam Thorn

May 9, 2018 10:10

Media and marketing foundation UnLtd has raised $140,000 for disadvantaged young people after 70 senior industry execs spent a night behind bars.

The ‘inmates’ were sponsored to re-enact the tough initiation jailed criminals face at Yasmar, a former juvenile detention centre in Sydney.

Mumbrella’s Adam Thorn does as he’s told during the tough prison initiation

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

Topics