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Adland Bail Out event raises $140,000

Media and marketing foundation UnLtd has raised $140,000 for disadvantaged young people after 70 senior industry execs spent a night behind bars.  

The ‘inmates’ were sponsored to re-enact the tough initiation jailed criminals face at Yasmar, a former juvenile detention centre in Sydney.

Mumbrella’s Adam Thorn does as he’s told during the tough prison initiation

The money raised will be donated to Whitelion, an organisation that supports those suffering from abuse, drug addiction and poverty.

Big adland names taking part on Friday, May 4 included Group M’s head of digital investment Venesaa Hunt, Seven’s chief revenue officer Kurt Burnette and Ooh’s CEO Brendon Cook.

But there was no time for the accompanying big egos, with misbehaviour and mouthing back punished with push-ups, solitary confinement and chicken walks.

A majority of the recruits – divided into gangs of media owners, agencies, creatives and adtech companies – slept over, and each was asked to raise $1,000 to be bailed out the next morning.

After the activities finished, execs gathered around to listen to speeches from those who work with the charity helping young people who’ve endured a tough start in life.

Whitelion CEO Mark Watt said: “The $140,000 raised by UnLtd’s Adlang Gang enables Whitelion to fund over 12 months of crucial outreach services on the streets of Sydney, assisting some of the most at-risk young people with locating stable housing, finding employment, engaging with education or accessing mental health support.

The guards took a no-nonsense approach to discipline when the soon-to-be inmates arrived

The evening was coordinated by UnLtd, Australia’s media and marketing foundation, which raises money for a number of local organisations.

The aim is not just to raise cash, but also to enable marketers and journalists to donate their time and services, too.

Chris Freel, CEO of UnLtd, said: “Thank you to all of the inmates and to the broader industry for their support. Bail Out has shown the huge positive impact that we can make as an industry when we come together for good. It’s not often that we can claim to save lives in our industry but through this event we have done exactly that.”

Kurt Burnette, Seven’s chief revenue officer, commented on the experience: “I gauge experiences in life not just about what it is I actually did but how it made me feel and how it made me think and learn.

“The experience with Bail Out made me feel think and learn about the plight of people who often, through no fault of their own, get dealt the wrong cards.

Find out more about how you can help by visiting UnLtd’s website. 

The Adland Bail Out 2018 inmates included:

Media Owner Gang

  • Adam Sadler, SBS
  • Adam Thorn, Mumbrella
  • Arvind Hickman, AdNews
  • Brendon Cook, oOh!
  • Dave Roddick, Adshel
  • Kurt Burnette, Channel 7
  • Lou Barrett, News Corp
  • Mark Frain, MCN
  • Nick Young, MCN
  • Oliver Newton, JCDecaux
  • Peter Charlton, Nova
  • Rob Atkinson, ARN
  • Rod Prosser, Network Ten
  • Stuart Parker, Car Advice
  • Susie Bayes, The Guardian
  • Tony Bell, The Guardian
  • Tony Kendall, HT&E

Media Agency Gang

  • Aimee Buchanan, OMD
  • Andy Antoniou, Orchard
  • Cameron Swan, Active International
  • Craig Jepsen, The Media Store
  • Danny Bass, IPG Media Brands
  • Kerry Field, Mindshare
  • Kristiaan Kroon, OMG
  • Lucy Formosa, PHD
  • Mark Lollback, Group M
  • Mel Hey, OMD
  • Nick Behr, Kaimera
  • Nicole Turley, Mediacom
  • Peter Horgan, OMG
  • Sophie Madden, MFA
  • Sue Squillace, Spark Foundry
  • Toby Barbour, Starcom
  • Venessa Hunt, Group M
  • Yvette Mayer, OMD

Creative Gang

  • Chris Austin, 3rd Space
  • David Park, Maud
  • Denise Shrivell, Mediascope
  • Emily Perrett, Clemenger
  • John Broome, AANA
  • Jules Hall, The Hallway
  • Karen Halligan, KPMG
  • Kim Portrate, ThinkTV
  • Max Learmont, Ikon
  • Nolan Yu, UM
  • Penny Davy-Whyte, Tilt Media
  • Rob Logan, 3rd Space
  • Rowena Newman, ThinkTV
  • Toby Hemming, Bold PR
  • Anita Lyons, Yahoo!7
  • Adam Wade, Amobee
  • Fiona Harrop, Big W
  • Mary Waite, Unicef

Tech Gang

  • Adam Furness, Impact
  • Craig Bonser, Quantcast
  • Damein Thomson, Sizmek
  • Fiona Roberts, InMobi
  • Guy Burbidge, Quantcast
  • Matt Fahd, REA Group
  • Mitch Waters, The Trade Desk
  • Nicole Gardner, Quantcast
  • Pete Hong, Storyful
  • Ryan Linahan, Quantcast
  • Sam Adams-Nye, Folo
  • Sarah Wyse, Wyse Women
  • Will Easton, Facebook
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