ADMA takes over failed industry body AIMIA pledging to restore its viability

February 5, 2016 10:23

Sangster: positive about consolidation

Just weeks after the Digital Industry Association of Australia shut its doors after going into administration, the Association for Data-Driven Marketing and Advertising has given it a new lease of life in a take-over move to boost its digital credentials.

ADMA CEO Jodie Sangster said while the association had struggled to remain viable – failing to raise sufficient funds from members last year and avoid administration – it did boast a valuable member base and a strong background in research that would be a welcome addition to ADMA.

“We will be working to rebuild faith in the brand,” said Sangster.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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