ADMA to launch CxO Club for senior executives
Senior executives are to get their own club within the Association of Data Driven Marketing and Advertising (ADMA).
The invitation-only CxO Club has been formed to provide a networking hub for chief marketing, analytics and creative officers and to “share successes, challenges and knowledge”.
It will launch in Sydney on Wednesday and expand to Melbourne, Perth and Brisbane next year.
“ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing,” chief executive Jodie Sangster said.
“Initially this will focus on the marketing, media and advertising community, but we have deliberately launched a CxO Club rather than a CMO Club as we recognise that this need extends beyond just CMO’s to other related sectors such as Chief Technology Officers, Chief Analytics Officers and Chief Creative Officers.
“The role of the CxO can be a lonely one so the club will enable senior executives to come together and share their successes, challenges and knowledge with like-minded individuals in similar roles. But it will be done in a fun and engaging way.”
Members will have access to the ADMA Altitude Leadership Breakfast Series, invitations to be part of global delegations, the opportunity to participate in boardroom roundtables, access to research, invitations to monthly networking dinners.
It will be supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary & Lab.
Steve Jones
