ADMA research finds gaps in senior to junior skills, newer marketing areas
The Association for Data-driven Marketing and Advertising (ADMA) has released the latest research from the ADMA Marketing Skills Assessment, which found that senior marketers need to do more to help junior-mid level marketers hone their skills.
The research found that the skills that are shared more in relation to knowledge are planning, goal setting and strategy; the skills that are less shared but with the same knowledge score are critical thinking, curiosity, opportunity, insight, learnings, communications strategy and campaign plan and tests and learns.
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