Ads from the weekend: Lynx, Pepsi Max, Lee Cooper for Big W, Holden, RAC WA, Volvo

Unilever’s Super Bowl commercial for men’s personal care brand Axe ‘Make love not war’ has been rebadged for Lynx and has started to appear on Australian television screens to push the brand’s ‘Peace’ product.

The ad, created by BBH London, travels the world to various areas of conflict – the Middle East and North Korea – and depicts scenes poised to erupt in violence only to reveal a celebration of wives as soldiers put down their weapons and embrace their loved ones.

Pepsi Max has been running a commercial poking fun at society’s obsession with smart devices and social media. It features a man at a party struggling to engage with any other party-goers who are too busy taking selfies, photos of their food and updating their social media, before he spies a woman also not distracted by her phone. After drinking a Pepsi Max for courage, he approaches her to hand her a note which reads “Friend request – ok, no thanks”.

Discount retailer Big W is promoting the introduction of fashion brand Lee Cooper to its stables with a series of new ads minus the Kaching tagline.

Holden is using its ‘Think About This’ platform to promote the Captiva 7. The commercial features the way seven different families use their vehicle in a 24 hour period, ending with the tagline “Captiva the 24/7 seater”.

Previous ads in the ‘Think About This’ campaign have been created by AJF Partnership and Grey Melbourne.

RAC WA is asking drivers to concentrate when driving in their latest commercial which features a variety of drivers discussing potential distractions from eating, using the phone, to passengers.

The commercial follows on from RAC’s attention powered car experiment created by JWT Perth.

Volvo is promoting its S60 model as the chance for consumers to experience their new V8 Supercar which used the S60 as a base, it ends with the tagline “to see why we’re taking the S60 racing test drive it today”.


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