Adshel incorporates Near Field Communications into Coles ads

Adshel has launched what it claims to be the first outdoor advertising campaign in Australia where consumers can connect via wi-fi or by tapping their phone to receive more information about the advertised product.

The two-week campaign for Coles gives Melbourne commuters the option to download a video cookbook by celebrity chef Curtis Stone by using Near Field Communications, the technology used in Visa Paywave and Mastercard Paypass, or by connecting their smartphone to Wi-Fi.  

Rebeecca Boxall, Coles Digital Manager said: “This technology means you can now plan tonight’s dinner with inspriation and help from Australia’s favourite chef, Curtis Stone, direct to your phone whilst waiting at the tram stop and then pick up the ingredients on the way home. It doesn’t get much more convenient than that.”

Adshel sales director Peter Charlton said they wanted to combine the mobile technologies to reach as many mobile users as possible as Near Field Communication is not yet available on all handsets.

Earlier this week the Communications Council called for mobile phone manufacturers to incorporate NFC in future handsets.


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