F.Y.I.

Adshel joins public transport providers to commemorate ANZAC spirit

Adshel, Public Transport Victoria and Yarra Trams have joined to launch a campaign commemorating ANZAC day. The campaign features specifically designed wraps situated across Australia and New Zealand.

The announcement:

Adshel, Australia’s leading provider of outdoor advertiser solutions, has joined with Public Transport Victoria and Yarra Trams to launch a national campaign commemorating one of the most important dates on the Australian calendar.

Now in its fourth year, the ANZAC Day initiative aims to help remind commuters of the sacrifices made by our service men and women of yesterday, today and tomorrow.

The community campaign features Adshel’s panoramic wraps across 22 sites across Australia and 3 sites in New Zealand.

The specially designed wraps capture the ANZAC spirit with images of a lone soldier, the iconic phrase “Lest We Forget? and three inspired quotes chosen by the Victorian RSL.

Rob Atkinson, Adshel’s CEO said being a supportive part of the community was key to the organisation’s philosophy of giving back.

“Adshel’s community engagement initiatives are dedicated to highlighting key dates and events that are important to Australians,” he said.

“It is s a great way for us to spread the ANZAC spirit by speaking to commuters on their daily journey,” he added.

Adshel worked closely with the ANZAC Appeal to make sure the message had impact and highlighted the true spirit of ANZAC Day.

Victorian ANZAC Appeal Director, Peter Smith, said that the RSL was truly grateful for Adshel’s support this year.

“On behalf of the current servicemen and women and veterans who are assisted through the Appeal’s fundraising efforts, we thank Adshel sincerely and look forward to a long partnership in the future,” he added.

The campaign will run throughout April.

Source: Bold Media press release

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