Adshel partners with poverty organisation to help youth return to workforce

Adshel and anti poverty organisation Brotherhood of St Laurence, have teamed up to launch a work experience program, to help disadvantaged young people re-enter the workforce.

The work experience program, coupled with an out-of-home execution, kicked off on May 3, and sees Adshel giving six participants of the program the chance to join Melbourne’s operations team for a demonstration, tour and discussion about different career paths available.

An additional two participants are invited to join Melbourne’s Adshel team for a week of practical work experience.

Alongside the program, Adshel has pushed the initiative across bus shelters in Victoria and the ACT, with the tagline ‘Job hunter not dole bludger.’

It aims to challenge negative stereotypes around those who are financially assisted.

Tony Nicholson, executive director of the Brotherhood of St Laurence, said Adshel’s offering is “invaluable” to young participants.

”Adshel has taken an extra step to show their support for our work in the community. The company’s pro bono support has enabled us to launch a striking roadside advertising campaign in Melbourne and Canberra to challenge inaccurate stereotypes of young unemployed people.

“The Job Hunter #NotDoleBludger campaign is a real bonus for our ongoing youth unemployment advocacy, and we thank Adshel for their support,” Nicholson said.

Adshel’s people and performance director, Franck Appleby, added: “At Adshel we are committed to our purpose of ‘Creating the smartest connections for our communities’ and we’re thrilled to work in collaboration with the Brotherhood of St Laurence.

“We are serious about making a positive contribution to the local communities we operate in each and every day, so we’re pleased to be able to roll out this initiative as a part of Adshel’s Diversity, Inclusion & Flexibility Program for 2017.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.