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Adshel reminds brands to ‘Shine Brighter’ in winter with new campaign

Out-of-home media company Adshel has relaunched its ‘Shine Brighter with Adshel’ campaign which aims to remind brands to ‘stand out’ during the colder and darker months, where the hours of daylight are shortened.

The 90 second video aims to demonstrate how its digital ad panels stand out even in the dark.

Shine Brighter with Adshel hopes to shows brands how its advertisement will look during both day and night as commuters travel to and from work.

Charlotte Valente, Adshel’s head of marketing, said in a statement: “During the winter months, it’s the time to remind brands and advertisers that in order to deliver effective and impactful campaigns that truly connect and engage with commuter audiences, they need to select illuminated formats – or they’ll be left in the dark, after dark.

“We also like to have fun at Adshel, and this campaign not only represents our audiences, but it’s also a reflection of the Adshel approach – unique and responsive. Our network shines bright day and night and so do the brands that partner with us,” she said.

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