Adults become test subjects in Aldi spot promoting natural products
Aldi has released its latest spot for its ‘Good Different’ campaign which shows adults going crazy after being given artificial colouring.
The 30 second ad, created by BMF, shows two scientists watching adults eating biscuits before jumping on chairs, throwing furniture and jumping into glass walls.
“So that’s a no to artificial colours,” one of the researches says as he observes the room.
The voice over concludes the ad by saying “no artificial colours store wide, that’s good different”.
This is the fourth instalment of the Good Different campaign.
In its previous spot for the campaign, Aldi stuck a child to the fridge as an ‘epic reminder’.
Credit List:
- Executive Creative Director: Cam Blackley
- Creative Director: Alex Derwin
- Associate Creative Director: Rosita Rawnsley-Mason
- Art Directors: Rosita Rawnsley-Mason and Nadia Ahmad
- Copywriters: Tom Johnson and Millicent Malcolm
- Designer: Matthew Hughes
- Executive Planning Director: Christina Aventi
- Head of Planning: Hugh Munro
- Managing Director: Stephen McArdle
- Group Account Director: Toby Hussey
- Account Director: Hayley Basham
- Agency Producer: Jenny Lee Archer
- Production Company: The Sweet Shop
- Director: Steve Ayson
- Producer: Cindy Kavanagh
- Executive Producers: Loren Bradley and Edward Pontifex
- Managing Partner: Wilf Sweetland
- Post Production: Arc Edit (offline) and Alt VFX (grade/online)
- Editor: Peter Sciberras
- Photographer: Gavin Johns
- Art Buyer: Basir Salleh
- Sound Production: Rumble Studios
- DoP: Germain McMicking
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