Advanced Medical Institute impotence ad most played TV ad of 2009
An ad for Advanced Medical Institute for the treatment of impotence was the most played TV advertisement in 2009, followed by two Optus ads promoting its bundling packages.
The top ten list, collated by Xtreme Information, also saw vitamin company Ethical Nutrients feature twice for its Inner Health Plus and Ethical IBS (irritable bowel syndrome) Support brands.
Most played TV ads of the year:
- Advanced Medical Institute
- Optus, bundling packages
- Optus, bundling packages
- Ethical Nutrients – Inner Health Plus
- Ethical Nutirents – IBS Support
- Raid (What’s New)
- O’Brien Glass
- Free TV Australia
- Lavalife
- Kresta
(Update: The ads below were supplied to us by Xtreme Information on the understanding that they were eventually removed from YouTube. That period has now passed, so apologies that they are no longer playable)
1. Advanced Medical Institute
The most played TV ad of the year was AMI’s treatment of men who suffer from premature or erection problems. The advertiser also took out three spots in the Advertising Standards Bureau’s top ten list of the year’s most complained about ads, for its radio and outdoor creatives.
2. Optus
The ad promotes the Optus Yes Fusion Plan and features the animated animals seen across all its advertising. The $99 a month package includes local and national calls from GSM mobiles, broadband and a home wireless modem.
3. Optus
This ad, also for the telco, features a family receiving their internet and phone bill. The kids are seen running away when they see their father looking at the bill. But the father looks happy because they are on the Optus $79 a month home phone and broadband plan.
4. Inner Health Plus
This long-running creative features animated “good” and “bad” bacteria, with the voice over describing the way in which the vitamin supplement Inner Health Plus can put “the balance back in your digestive health”.
5. Ethical Nutrients – IBS Support
The ad is set in a toilet and tells viewers about how IBS Support can help control the symptom of medically diagnosed irritable bowel syndrome.
6. Raid
The insect protection brand is promoted in the Whats New infomercial.
7. O’Brien Glass
In the ad, “Mark from O’Brien” urges motorists to repair small cracks on their windscreens as soon as they appear in order to avoid the cost of having to replace it altogether.
8. Free TV
The body which represents the commercial free-to-air TV networks regularly makes community service announcements about its Code of Practice which covers programme classifications. In the ad it tells consumers how they can get a copy of the Code for further information.
9. Lavalife
The ad for the dating service features a woman telling her two friends to “try it out. It’s safe, it’s really easy and you’re in control”.
10. Kresta
The retailer promotes its sale of blinds, curtains and shutters.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I reckon the AMI’s “several-times-a-night” strategy with regard to their TVCs is a deliberate ploy around the theme of “frequency” 😉
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