Adventure World looks to News Corp for new head of marketing
Travel experience company Adventure World has welcomed a new head of marketing, nabbing News Corp Australia’s general manager, travel industry – product and partnerships.
Elizabeth (Liz) Glover joins after 18 months in the GM role at News Corp, and will be responsible for continuing Adventure World’s growth and positive environmental impact.
She previously worked at News Corp for three years as sponsorship manager, and has also had stints at Silversea Cruises, Brand USA, The Australian, and spent over a decade at Scenic Luxury Cruises and Tours.
“I am thrilled to be joining Adventure World at such a pivotal moment,” Glover said of her appointment.
Liz Glover
“The opportunity to champion sustainable travel experiences that empower travellers to explore the world responsibly aligns perfectly with my values.
“I look forward to collaborating with the talented Adventure World team to craft innovative marketing strategies that resonate with eco-conscious travellers worldwide.”
Neil Rodgers, managing director of Adventure World, said: “We are delighted to welcome Liz Glover to our leadership team.
“Her proven track record in leading successful marketing campaigns, coupled with her two decades of experience within the travel industry, will be invaluable as we expand our reach and solidify our position as a leader in sustainable travel.”
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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