Advertisers launch tactical post election ads

bye kevA series of brands have sought to capitalise on the conclusion of the federal election with tactical ads mainly focusing on Labor leader Kevin Rudd’s exit rather than Tony Abbott’s arrival.

Among the brands were, REA Group, Oral B and Sportsbet. - Election campaign 2013

A full page advertisement for travel website said: “Dear Kevin, Can we help you? It’s time to take off.” The campaign also includes a social media component with a hashtag #whereshouldkevgo where users can suggest a location for Kevin Rudd to take his holiday. 

SportsbetAnother ad came from SportsBet which ran an ad featuring a fishing boat headed towards the horizon  with the tagline: “Bye Kev” and  featuring the odds for the next Labor leader. Sportsbet has previously used tactical election advertising.

OrlaOral B published an ad for its toothpastes based around the message of “making a switch”.

And offered to help Rudd find a new home.




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