Advertisers launch tactical post election ads

A series of brands have sought to capitalise on the conclusion of the federal election with tactical ads mainly focusing on Labor leader Kevin Rudd’s exit rather than Tony Abbott’s arrival.

Among the brands were lastminute.com.au, REA Group, Oral B and Sportsbet.

A full page advertisement for travel website lastminute.com.au said: “Dear Kevin, Can we help you? It’s time to take off.” The campaign also includes a social media component with a hashtag #whereshouldkevgo where users can suggest a location for Kevin Rudd to take his holiday. 

Another ad came from SportsBet which ran an ad featuring a fishing boat headed towards the horizon  with the tagline: “Bye Kev” and  featuring the odds for the next Labor leader. Sportsbet has previously used tactical election advertising.

Oral B published an ad for its toothpastes based around the message of “making a switch”.

And realestate.com.au offered to help Rudd find a new home.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Abbott election Rudd Sportsbet tactical ad

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Comments: 5

Encyclic! 9 Sep 13

Can’t tell if these are in poor taste or just stupid.

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Bear 9 Sep 13

All pretty cheap.

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Fabfour 9 Sep 13

I like them – and no doubt Kevin Rudd would love the attention

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B 9 Sep 13

This is pathetic!!

Ashamed to be called an australian if this is how these company’s carry on!

How these people even run a business is beyond me!! Needless to say if these ads are the real deal i would be promoting people NEVER associate themselves with these brands again.

DISGUSTING

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Ann 9 Sep 13

Very clever and oportunistic

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