Them Advertising celebrates the Kestrel potato

The South Australian Potato Company is attempting to get the public to reconsider the purple spotted Kestrel potato in a campaign celebrating the various ways it can end up on a plate.

Created by Adelaide-based full-service agency Them Advertising, the ‘Spot the difference’ campaign starts with two images of the Mona Lisa with the message “spot the fake”, before a montage of other images and messages of “spot the..”.

To complement the campaign, Them Advertising created a new website for the Kestrel potato which mimics the design of a food blog.

The TV ad is airing in South Australia on Seven, Nine and Ten.


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