Them Advertising celebrates the Kestrel potato

The South Australian Potato Company is attempting to get the public to reconsider the purple spotted Kestrel potato in a campaign celebrating the various ways it can end up on a plate.

Created by Adelaide-based full-service agency Them Advertising, the ‘Spot the difference’ campaign starts with two images of the Mona Lisa with the message “spot the fake”, before a montage of other images and messages of “spot the..”.

To complement the campaign, Them Advertising created a new website for the Kestrel potato which mimics the design of a food blog.

The TV ad is airing in South Australia on Seven, Nine and Ten.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Adelaide commercial creative food South Australia

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Comments: 2

JG 1 Jul 14

That would be ‘kestrel’ and not ‘kestral’.

User ID not verified.

Miranda Ward 2 Jul 14

Hi JG,

Thanks for that, we’ve fixed it now.

Cheers,
Miranda – Mumbrella

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