Advertising platform GumGum announces more Australian publisher deals
In image advertising platform GumGum has announced a series of Australian deals including Nine Entertainment, Vice and SBS.
The announcement;
GumGum Significantly Expands Australian Publisher Network
GumGum, the artificial intelligence company with deep expertise in computer vision, announced today that a series of new publisher deals has significantly boosted its Australian reach to 12 million in Australia.
GumGum has recently added Nine Entertainment, SBS and Vice to its growing portfolio of Australian publishers, more than doubling its network since launching in Australia less than two years ago.
“We continue to expand our Australian publishing network as more and more publishers realise the advantage of Gum Gum’s patented in-image and in-screen advertising solution,” said Jon Stubley, MD of GumGum Australia and New Zealand. “It’s a win win for publishers and brand advertisers – Gum Gum’s technology unlocks previously unused digital real-estate, whilst brands are seeing the results its high quality, non-intrusive and inherently viewable ads produce.”
GumGum uses computer vision technology to allow advertisers to contextually place creative within relevant images, to deliver a high impact advertising solution. Their ads consistently achieve an average 84 percent viewablity rate, deliver 10 times better engagement than traditional display options and are compliant with the Coalition for Better Ads (CBA) digital advertising standards.
Nine Entertainment, SBS and Vice join Bauer Media, Interplay Media, Mamamia, Evolve, IDG, Heath, Moshtix, Realestate.com.au, IBTimes and Nova969 in GumGum’s publisher network.
Source: From a GumGum media release
