Radio ad revenue rises in June thanks to government boat ads

July was positive for adspend on radio, figures released by Commercial Radio Australia suggest.

Revenue in the metro markets jumped by 8.97 per cent to $57.004 million in July, marking the sixth consecutive month of growth.

The results contrasted with the more dismal results of July 2012 when advertising revenue for the five metropolitan radio markets fell by 1.16 per cent to a total of $52.349 million.

Last month’s spike has been helped by an increase in political ad spend ahead of the coming federal election, including the promotion of the new policy on visas for those who arrive by boat.

It has left the Sydney and Melbourne radio markets virtually neck-and-neck, with Sydney just $100,014 ahead.

Joan Warner, CEO of Commercial Radio Australia, said: “Several factors, including recent political ad spend, have contributed to a very positive start for radio in the new financial year. That this growth is part of an ongoing six-month trend highlights the industry’s strength and resilience.”

Government advertising boosted the radio market in June by 1.1 per cent, according to Standard Media Index.

All five metro markets increased in July according to the data sourced by Deloitte.

By city in July Deloitte recorded:

  • Melbourne up by 14.9 per cent to $17.892m
  • Sydney up by 7.31 per cent to $18.006m
  • Adelaide up by 8.49 per cent to $5.101m
  • Perth up 6.09 per cent to $7.384m
  • Brisbane up 5.12 per cent to $8.661m

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