The advisory panel involved in the development of the key issues to be covered at the inaugural Festival of Branded Entertainment, along with the award categories, can be revealed today.
The panel has been taking part in a process of consultation to ensure the industry is represented fairly and the content is developed to best reflect the needs of the Australian market.
The call for branded entertainment award entries opened on Friday, with a deadline for submissions of the 1st November 2012. Advance tickets for the day-long event and awards ceremony, to take place on the 20th November 2012, are available by contacting Cathie.
The panel includes:
Clive Burcham, founder, The Conscience Organisation
Clive‘s first job was with a country Western Australian TV station where, at 15 he directed produced his first TV pilot, the excellently ‘80s-named Kidz Biz. Clive worked for Australian television networks 7 and 9, before launching Foxtel’s Comedy Channel as creative director. He drove record media sales while creating innovative brand-funded ideas such as Hahn Ice Headliners and toyotatraycomedy. Clive formed TCO (The Conscience Organisation) in 2000 born out of the idea of finding better ways of creating brand assets for clients at ‘palatable’ budget levels (and sticking it to tradition). TCO’s current clients are Nestle, Coca-Cola, The Iconic, CUB, Foxtel Channels, and NSW Cancer Council.
Clive was a founding member of The Global Poverty Project team. He now donates his time and resources to Heal for Life and KidsXpress. Clive was the executive producer & creative director of the 2011 Aria Awards, he is a solo daddy to young 2 children, a passionate cyclist and running enthusiast.
Rob Campbell, regional head of strategy, Wieden + Kennedy
Rob is from Nottingham. That’s why he swears a lot, has a terrible dress sense, loves bad food and supports a team that’s a football embarrassment. He started his career as a session guitarist for some of the 80’s worst pop-stars before somehow falling into a series of great jobs at great companies until he decided to start his own creative strategy company called cynic. Within 12 months they had offices in the UK, US & Australia and worked on projects as diverse as designing interiors for jumbo jets and developing none-harmful weaponry while fitting in award winning campaigns for Virgin, Mini and Ikea. Despite never wearing shoes and shouting his mouth off too freely at @robertc1970, he has managed to live in the US, UK, Australia, Singapore, Hong Kong and China where he currently spends his days working with a bunch of talented people on brilliant brands like Nike, Converse, P&G, Chrysler & Levis and his nights annoying his wife and cat with his love of ridiculous gadgetry.
Rob is the founder of homeless group Human_2, co-runs the global advertising planning school on the web and is very, very pro-east.
Roddy Campbell , vice president, commercial development, EMI
Roddy drives the commercial strategy in Australasia for EMI, one of the world’s largest record labels and home to artists such as Coldplay, Katy Perry, Empire of The Sun, 360 and The Beatles. With a remit spanning digital sales and marketing, brand partnerships and licensing, Roddy’s role navigates a rapidly changing business model in music.
Creating content around music has always been a building block for a label marketing campaign but is increasingly one that brands are tapping into to tell their own story. With this focus on branded entertainment, EMI has collaborated on several successful artist brand partnerships in Australia and around the world.
Glen Condie, creative director, Wonder.
Glen Condie is well known as a leading exponent of innovative communication. He co-founded and owns two Australian agencies – Maverick and Wonder Communications – is an in demand speaker and continues to be a leading creative.In 2012 Glen was nominated for an International Emmy Award for comedy series “The Great Crusade” that he co-created as well as being an Executive Producer. The series also picked up a Gold Lion in Cannes in the Branded Entertainment Category.
Glen has spoken at events locally and throughout Europe, Asia, The Subcontinent and the US. He is also a regular judge of industry awards such as representing Australia as a Jury Member at the Cannes Lions Festival in 2006.
Zara Curtis, general manager, Spring
Curtis joined Fremantle Media’s branded content division Spring from NewsLifeMedia where she was Commercial Director, bringing more than 18 years’ experience in media, brand marketing, digital and advertising sales. Spring is a world-first initiative for FremantleMedia, and was created to work with Australasia’s leading brands, agencies and broadcasters to produce innovative and affordable content solutions including advertiser-funded projects and multi-platform iterations.
Julie Duff, creative director, Liquid Thread
With nearly 20 years of industry experience, Julie has produced programs, or worked to develop programs, for every Australian network as well as several Subscription Channels. Julie has worked as a researcher, production manager, writer, director and producer in a range of TV genres. Her independent production company has been successfully operating since 2007.
Liquid Ideas is the branded content arm of Starcom MediaVest. As LiquidThread’s EP, Julie works with a range of creatives across the spectrum of content production to custom build the right service and products for clients.
Melissa Fein, head of ESP, Mindshare Australia
Melissa has over 12 years of media experience crossing many platforms from media sales to brand funded content development and activation as well as being instrumental in commercializing content for Global Networks across key markets in Australia (Sydney, Melbourne, Brisbane) and New York City.
Between Melissa’s experience and passion for the entertainment & broadcast industry and her early love of sports, Melissa launched ESP at Mindshare Australia (traditionally falling under Group M in other regions). ESP are Mindshare’s Branded Entertainment, Sports & Partnership experts helping brands connect with content.
Dan Ilic – executive producer – Downwind Media
In the television offseason, filmmaker, and comedian Dan Ilic is executive producer at Downwind Media, a digital agency that focuses on stories that want to be shared. Downwind Media has crafted highly successful social video campaigns for blue chip clients, government agencies, and non profits.
Dan Johns – Ikon
Daniel Johns started his career in London in the media department of full-service agency Bates Dorland. After an invaluable introduction to the world of communications, Dan moved to media independent Carat UK, where he spent six years working in the communications planning department on clients including Philips, Diageo, LVMH and Pfizer. Ikon was recently awarded ‘Agency of the Year’ Asia-Pac at the 2011 Festival of Media Awards in Singapore while picking up two Asia-Pac awards for Best Use of Digital Landscape and Best Use of Emerging Media.
Ikon also won Best Experiential Campaign at the Global Festival of Media awards in 2012 and Best Mobile Campaign in 2011. Dan is involved in Australian media industry issues as Deputy President of the Media Federation of Australia and a member of the Australian Advertisers National Association Media Reference Group.
Joanne Liddell – head of Fuse, OMD Sydney
Jo Liddell has 14 years experience in the industry across PR, events, sponsorship and promotions. Joanne worked at Microsoft as partnerships and events manager, where she managed the NRL, V8 and AFL sponsorships for Xbox. In January 2007 Joanne joined OMD Fuse, looking after clients such as Johnson & Johnson; Telstra; Reckitts; Jacobs Creek; McDonald’s and V Energy Drink. In December 2009, she was appointed Sponsorship, Partnerships and Events Director in Fuse and delivered events and campaigns for McDonalds, Schwarzkopf. In March 2011, Joanne was promoted to Head of Fuse Sydney, where she leads a team of twelve staff responsible for delivering content and engagement campaigns for brands such McDonalds, Telstra, Mumm and Tourism Australia.
Alex Light -business development director -VICE Australia
Alex Light is a marketer who currently works for VICE Australia, driving the business development for VICE, developing campaigns with our clients and growing the revenue for the business, whilst overseeing the running of the Sydney office. Prior to working with VICE Alex had experience working with digital publishing, and in major advertising agencies in Sydney in account management.
But this is more fun.
Christie Poulos – Jumpshot
Christie Poulos is founder of jumpshot, a brand entertainment consultancy based in Sydney. jumpshot exists to help brands use the power of content to entertain, and change the beliefs and behaviours of their audiences. Moving to the UK in 2004, Christie held a role at Red Bull where she set up the Moving Image department. In that role, she was responsible for creating and driving relationships with broadcasters and production partners, producing innovative, high-quality content, and creating distribution opportunities across TV and digital channels.
In 2011, Christie returned to Australia, where she set up jumpshot, and is now enjoying working with brands such as Westfield, Red Bull, and Cricket Australia, to help craft, produce, and maximise their content strategies and initiatives.
Justin Ricketts -managing director – Ensemble
After a stint with Ogilvy in London, Justin created and managed his own sports consultancy business in the UK for 5 years. Justin then moved to Australia to drive Octagon Australia’s consultancy business forwards, before setting up Ensemble Branded Entertainment in 2010. Justin has over 15 years of experience in sponsorship strategy and content marketing