Affinity wins full service account for fintech startup Joust

Affinity has won the full service account for home loan startup Joust following a competitive pitch.

The agency will take charge of strategy, branding, creative, media, CRM and performance, using its model that combines science and technology.

The fintech marketplace was founded in 2016, acting as a reverse-bid auction marketplace where lenders bid back and forth for the borrower’s business, until the lowest bid is reached.

Joust is a fintech startup founded in 2016 to address the complexity of the home loan process

Joust’s CEO, and former managing director of Bauer Digital, Carl Hammerschmidt, said Affinity was a “front-runner”.

“As a start-up with great market traction, our next evolution is to scale up and Affinity was clearly the front-runner in terms of building effective audience scale and our brand through a data-driven and strategic approach,” he said.

“Affinity is a partner who understands where we are in our business life cycle and they have a clear picture of how to effectively help us scale our business.

“We look forward to Affinity delivering on all the essential customer journey touch points from strategy through to execution and measurement, and most importantly, demonstrating effectiveness every step of the way.”

Affinity’s CEO, Luke Brown, added that it’s an “exciting remit”.

“We are thrilled to have the opportunity to work with a category disruptor and an exciting FinTech business,” Brown said.

“The sky’s the limit to take an emerging brand and transform it into a household name.”

Earlier in the year, the independent agency won Fisher & Paykel’s digital and media account.


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