AFL and Amplify launch vodcast aimed at teens
The AFL has partnered with creator economy agency Amplify to produce The Slice, a vodcast aimed at teenagers about footy, entertainment, and life.
The weekly vodcast will be airing on the new AFL Play YouTube channel, and is hosted by Starr McGowan and AFL media personality Connor Rogers.
While centred around Aussie Rules, the youth-aimed series will also delve into other topics.
Amplify will manage the overall production of The Slice, including talent management, content and art direction, video and audio outputs and the social media strategy.
Michelle Melky, creative director of Amplify, says: “Our strategy to produce The Slice was to select talent, topics and a platform that engages with a youth audience and drives their passion for the AFL.
“Vodcasting is an exciting medium for brands. This dynamic form of content creates an opportunity for brands to showcase their personality, tell compelling stories and establish a connection with viewers. The Slice is an example of how it can be a powerful engagement tool to engage with a fresh audience across multiple platforms.
“We’ve loved partnering with the AFL to produce The Slice. To be part of a meaningful contribution to the AFL community is really exciting and we look forward to seeing how the content and show evolves and grows with the audience.”
This marks the first vodcast to launch on the new AFL Play platform aimed at a youth audience.
Rob Auld, executive general manager of game development at the AFL says: “Launching The Slice is a significant milestone for PLAY, the new brand of the AFL. We are passionate about connecting with new audiences, and also making sure footy plays a role in every home across the country. The Slice gives us an exciting new way to connect with people who love the game, but also those who are new to footy and want to be a part of it”
A new episode of The Slice will be released every Wednesday at 6:30pm on the AFL Play YouTube channel, and as a podcast on all major podcasting platforms.
Got a tip?
Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
Linkedin
topics
Starr McGowan
The Slice
Have your say