AFL and NRL stars front new Puma campaign, via Bursty
Sports retailer Puma has launched a new campaign to launch its new collection of football boots, featuring a number of Australia and New Zealand’s high-profile athletes, via creative agency Bursty Company.
The new collection – the 2024 Phenomenal Pack – has launched ahead of the 2024 seasons across two of Australia’s biggest sporting codes.
The creative features a number of high-profile athletes including the NRL’s Cam Munster, Josh Addo-Carr, Tiana Penitani, Isabelle Kelly, and Nicho Hynes, and the AFL’s Jordan De Goey, Monique Conti, and Emily Bates.
“PUMA have strategically built and grown our local market presence through representing some of the region’s most dynamic and engaging athletes both on and off the pitch,” said Puma’s senior head of marketing, Neysa Goh.
“Building on the success of last year’s campaign, we have a continued focus to further leverage our key athletes in a targeted manner with creative varying state by state and across codes.”
The new campaign aims to target footy fans in Australia and New Zealand, rolling out across OOH, social, digital, retail and ecommerce, with media organised by Havas Media.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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