AFL creates new second screen app in a bid to engage supporters during Grand Final week

The AFL has enlisted mobile agency MNet to create a new second-screen app to provide fans with content and experiences alongside its Grand Final Week events.

The Explore AFL platform allows fans at AFL events across Melbourne to access AFL content such as videos, maps, vouchers, offers, prizes and locked content as well as allows the AFL to connect with supporters with push messaging and other location and event-specific content.

Mnet CEO Scott Player said in a statement: “Partnering the AFL in the busiest week of their sporting calendar is a great showcase for this technology. The experiences available for consumers extend the engagement and interactivity of AFL’s events allowing deeper engagement with the sport.”

Peter Campbell, general manager of AFL Media, said in a statement: “We are entering a new age of how we engage and interact with fans during Toyota AFL Grand Final Week. The ability to manage all content remotely, whilst updating content and information as it happens is another great extension of the event experience.