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AFL Grand Final and The Block stand out in 2017 TV ratings

Seven’s AFL grand final between Adelaide and Richmond was the most watched program of 2017, OzTAM reports in its consolidated annual figures released today.

The match achieved a total metro audience of 2.723m while the presentation pulled in 2.722m.

It outranked the 2017 Australian Open Men’s Final between Roger Federer and Rafael Nadal, which had a metro audience of 2.689m. Nearly 1m of its total audience came from Melbourne.

Seven’s strong sports performance in 2017 out-rated Nine’s State of Origin, which attracted 2.374m, 2.404m and 2.523m metro viewers for the first, second and third matches respectively.

Although OzTAM’s yearly ratings were mainly sports-oriented, it was Nine which dominated the year in entertainment. The winner announcement of this year’s The Block averaged 2.533m metro viewers.

The Block’s grand final episode managed 2.049m.

Nine’s Ninja Warrior was another strong performer in 2017, with the final stage of the program attracting 2.248m and the grand final achieving 2.185m.

Seven did not have an entertainment program in the top 20 last year.

Meanwhile Ten’s The Bachelorette Australia, which featured Sophie Monk and attracted 1.701m, did make the top 20.

Across the key advertising demographics, which are made up of the 16-39s, 18-49s and 25-54s, Nine remained the most dominant channel, with The Block and State of Origin appearing and leading all three.

Looking to the subscription channels and it was Game of Thrones, which ran on Showcase, that lead the year. Its most watched episode had 584,000 viewers.

The most watched program for the multi channels in 2017 was Seven’s Monday night AFL coverage, with 477,000 metro viewers.

9GO’s Socceroos world cup qualifier was just short of Seven’s AFL, with 444,000 tuning in.

The official ratings season wrapped up on 1 December with Seven achieving an average audience share of 20.1%, just ahead of Nine’s 20.0%. 

Ten finished the year with 12.6% audience share across total people – not taking home any overall ratings week wins – while the ABC was just behind on 12.2%. SBS had 5.2%.

On a network basis – including multi-channel offerings such as 7Two, 9Go, ABC2 and Eleven – Seven claimed 29.6% of the audience, ahead of Nine’s 28.1%. Ten Network had 18.0%, ABC 17.1% and SBS 7.2%.

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